— 5-DAY REMODEL PROGRAM —

Brand Refresh

I was tasked to work with an existing brand and create a new brand identity using the current logo. The over-arching goal was to refresh the brand with pops of color along with a custom pattern. Our team decided to move forward with two new color palettes and apply them to collateral including promotional collateral and electronic communications. By utilizing a warm and cool color palette we can reach out to customers based on demographic location. With more folks working from home this past year, we had a unique opportunity to up-sell our 5-day remodel program where they can opt to have their K&B updated without the hassle of moving. This brand refresh supported that effort by using a familiar logo with added pops of color to bring attention to the promotion.