— PRISM CAMPAIGN —
Prism is located in East Cambridge Massachusetts in the heart of Kendall Square. To support pre-leasing efforts for this new-build I was tasked to create a campaign across various touchpoints.
Website
Email Campaigns
Digital Ads
Prism Printed Collateral
Prism Way-Finding Signage
Prism had a unique leasing center location underneath a walkway. As people walk down the long sidewalk, signage needed to be strategically placed to inform them that this is where they enter for the new apartments and to lease. Below are examples of the way-finding signage as you enter the leasing center. the property.
Prism Corridor Signage
As a new-build Prism wanted to offer in-person and virtual tours for our prospects who wanted to take a look at our newly finished model units. To ensure that their experience was inviting I was tasked with designing Wall graphics to create an immersive, branded experience for the visitor.
