— EMAIL MARKETING —
In our ever-changing world of digital and social platform algorithms, email marketing plays a highly effective role in your marketing efforts. Creating thoughtfully designed, engaging emails, and newsletters with user-friendly experiences is one of my many passions in the digital marketing realm. Below are examples of various types of communications that I’ve designed and built to support customer retention, sales, and outreach, operations, and branding across multiple brands.
LEAD NURTURE PROGRAM
Below is an example of our Lead Nurture Program. Once the guest card is created, the prospect will receive a series of emails based on their behavior within the first touchpoint, follow-up email. Whether they click the Amenities, Floor Plans, or Book a Tour Button and they don’t schedule a personalized virtual or in-person tour, this automated program will send a relevant, personalized email.
Customer Lifecycle Marketing Program
Engaging prospects and customers throughout the customer lifecycle supports acquisition, retention, and reactivation efforts.
Software used: Illustrator, Photoshop, Dreamweaver, IBM Watson/Acoustic Campaign, and Litmus